1
Answer questions
Describe your business and plans. Questionnaire depth depends on your assessment.
Choose Your Depth
Choose the assessment for your next decision
Three offers, three questions. Start free with where you stand, or go straight to the decision or to the 12-month plan.
FREE
Entry Check
An initial view of your readiness across seven capabilities, based on your answers, with a priority area to examine next.
- Strategic readiness verdict: Go, Conditional Go, or Hold
- A priority area identified from your answers
- Introduction to the AFT 7-Capability Framework
- About five minutes, no preparation required
- Free, one-time, no expiry
ESSENTIALS · €300
AFT Essentials Assessment
Personalised gap analysis, calibrated to your NACE Rev. 2.1 sector.
- 29 diagnostic questions across the seven capabilities
- Capability grades benchmarked against your sector via the AFT Sector Lens
- The capabilities that need attention, with a suggested starting point
- The three regulatory areas with the highest exposure for your sector
- Strategic readiness verdict: Go, Conditional Go, or Hold
- Sector intelligence summary for your industry
- 6-month online access
- €300 upgrade credit applied to the EU Market Entry Pack within 90 days
EU MARKET ENTRY PACK · €1,500
EU Market Entry Pack
Full structured readiness diagnostic and your 12-month entry roadmap.
- Everything in Essentials, plus:
- 43 to 56 questions, depending on your profile, with an evidence-weighted confidence assessment
- Sector-applicable regulatory requirements (NACE Rev. 2.1 calibrated)
- Complete sector intelligence across five regulatory cluster groups
- Evidence roadmap: what to start within 30, 60 and 90 days
- Common pitfalls and warning cards specific to your sector
- The EU Market Entry Pack as an exportable PDF, suitable for advisers and partners
- Unlimited retakes during your 12 months of access
- Evolution Tracker, longitudinal readiness progression
INSTITUTIONS · ON PROPOSAL
Institutional Licence
For chambers, agencies, ministries and support programmes assessing a cohort of companies.
- Cohorts from 10 companies
- An EU Market Entry Pack for each participating company
- A Programme Intelligence Report on recurring gaps and support priorities
- 12-month licence, fully online
- Scope, reporting and pricing agreed before launch
| Feature | Entry Check | Essentials | EU Market Entry Pack |
|---|---|---|---|
| Questions | 15 | 29 | 43 to 56, depending on your profile |
| Readiness verdict | Included | Included | Included |
| Seven capabilities | Seven capability bands | Sector-calibrated capability grades | Sector-calibrated capability grades |
| Priority area identified from your answers | Included | Included | Included |
| Capabilities requiring attention and suggested start | Not included | Included | Included |
| Regulatory areas for your sector (top three) | Not included | Included | Included |
| Sector benchmarks | Not included | Included | Included |
| Applicable sector requirements (NACE-calibrated) | Not included | Not included | Included |
| Sector intelligence (5 cluster groups) | Not included | Not included | Included |
| Evidence roadmap: start within 30, 60, 90 days | Not included | Not included | Included |
| Common pitfalls and warning cards | Not included | Not included | Included |
| Evidence-weighted confidence scoring | Not included | Not included | Included |
| Exportable PDF report | Not included | Not included | Included |
| Evolution Tracker, longitudinal | Not included | Not included | Included |
| Online access | One-time | 6 months | 12 months, unlimited retakes |
| Upgrade credit | Not included | €300 within 90 days | Not included |
| Price | Free | €300 | €1,500 |
EU Market Entry Pack + Advisory, €1,900
Includes a one-hour advisory session with the founder, usable at any point during your 12-month access.
Looking for hands-on support with your EU market entry? Explore our Advisory services →
What It Is
How the assessment works
Answer questions about your business and entry plans.
2
Read your readiness
Seven independent capability readings. No single overall score.
3
Identify your next step
Use the readiness verdict and identified gaps to decide what needs attention next.
Outputs
Decision Outputs by Tier
Entry Check shows where you stand. Essentials tells you whether to go, and on what conditions. The EU Market Entry Pack sets out how to go, in what order, over 12 months.
FREE
Capability Grades
Where you stand across the seven capabilities buyers and regulators actually check.
Independent grades across 7 EU market-entry capabilities. No single overall score, each dimension assessed on its own terms.
Capability Grades
Where you stand across the seven capabilities buyers and regulators actually check.
Independent grades across 7 EU market-entry capabilities. No single overall score, each dimension assessed on its own terms.
Capability OverviewSample
3 On Track3 Needs Strengthening1 At Risk
- Operating ReadinessOn Track
- Go-to-Market ModelOn Track
- Leadership & AccountabilityOn Track
- Compliance PathwayNeeds Strengthening
- Legal & Structural ReadinessNeeds Strengthening
- Market ValidationNeeds Strengthening
- Financial & Budget ReadinessAt Risk
No percentage scores, just decision-grade clarity
Readiness Verdict
Go, Conditional Go, or Hold, with the key factors behind the determination and your most pressing next steps.
Readiness Verdict
Go, Conditional Go, or Hold, with the key factors behind the determination and your most pressing next steps.
Readiness VerdictSample
CONDITIONAL GO- Three capabilities on track
- Financial & Budget Readiness at risk
Based on the answers you gave
ESSENTIALS
Where to Start
The capabilities that need attention, and where to start.
Every capability rated below On Track, with a suggested starting point and the reason for it.
Where to Start
The capabilities that need attention, and where to start.
Every capability rated below On Track, with a suggested starting point and the reason for it.
Needs attentionSample
- Financial & Budget ReadinessAt Risk · Suggested start
- Compliance PathwayNeeds Strengthening
- Legal & Structural ReadinessNeeds Strengthening
- Market ValidationNeeds Strengthening
Listed by status
Sector Regulatory Areas
The specific rules for your sector, not generic warnings.
The three regulatory areas with the highest exposure for your sector, each rated by exposure level.
Sector Regulatory Areas
The specific rules for your sector, not generic warnings.
The three regulatory areas with the highest exposure for your sector, each rated by exposure level.
Regulatory AreasSample
- Banking as a regulated activity (CRD/CRR)
- Payment and e-money services (PSD2)
- Investment services under MiFID II
Ranked by exposure level
EU MARKET ENTRY PACK
Requirements, Playbook & Pitfalls
What applies to you, how to execute, where others slip.
Sector requirements matched to your profile, a structured market playbook and the common pitfalls in your industry, within the scope AFT Global covers for your sector.
Requirements, Playbook & Pitfalls
What applies to you, how to execute, where others slip.
Sector requirements matched to your profile, a structured market playbook and the common pitfalls in your industry, within the scope AFT Global covers for your sector.
Sector IntelligenceSample
- 10 regulatory areas, 6 rated high exposure
- Market playbook: buyer expectations, channel norms, partner triggers, verification shortcuts, failure patterns
- 8 common pitfalls for your sector
Sample: financial and insurance activities
Evidence Roadmap
What to prove, and when to start.
Prioritised evidence checklist showing what to start within 30, 60 and 90 days, and completion tracking to measure your progress.
Evidence Roadmap
What to prove, and when to start.
Prioritised evidence checklist showing what to start within 30, 60 and 90 days, and completion tracking to measure your progress.
Evidence Tracker1 of 5 strong
- EU operating-model note (distributor, authorised representative, or own entity)Missing
- Named EU buyer evidence logPartial
- Product compliance file (conformity route and technical documentation)Partial
- EU budget and pricing sheet (landed cost, VAT, invoicing)Missing
- Executive sponsor and decision authority noteStrong
EU Market Entry Pack outputs are compiled into an exportable PDF report for internal review and stakeholder alignment.
The Framework
7 Capabilities That Determine EU Market Readiness
We examine 7 capability areas independently (no single overall grade). Outputs follow a consistent, reproducible rule set, based on flagged gaps and evidence requirements.
01Leadership & Accountability
Governance and accountability structures compatible with EU operational expectations and decision authority requirements.
Leadership & Accountability assesses whether you have appropriate local leadership and governance structures. This includes having a designated EU market owner, clear decision-making authority, local presence or representation, and the autonomy to adapt quickly to EU market requirements without excessive approval processes.
02Financial & Budget Readiness
Ability to operate financially in the EU ecosystem, payments, accounts, and treasury basics that enable execution.
Financial & Budget Readiness evaluates your financial preparedness for EU expansion. This includes dedicated budget allocation, runway projections, funding sources, cost modelling for EU operations, and contingency planning. Adequate financial resources are critical to sustain momentum during the typically longer sales cycles in European markets.
03Market Validation
Assess your product-market fit and demand signals within EU target markets.
Market Validation evaluates whether your product or service has demonstrated traction and demand within EU markets. This includes assessing customer discovery efforts, pilot projects, , and evidence of recurring revenue or contractual commitments from EU-based customers. Strong market validation reduces risk and demonstrates readiness to scale.
04Go-to-Market Model
Observable signals of seriousness, documentation quality, positioning, and credibility markers that EU partners assess before evaluating potential.
Model assesses your strategic approach to reaching EU customers. This covers your sales team structure (direct vs. partners), distribution agreements, channel partner relationships, pricing strategy adaptation for EU markets, and marketing localisation. A clear GTM strategy is essential for efficient market penetration.
05Operating Readiness
Capacity to deliver in the EU without constant headquarters intervention. EU operations require reliable local execution capacity.
Operating Readiness examines your operational capacity to serve EU customers reliably. This includes warehousing and logistics infrastructure, customs and import procedures, , support coverage across time zones, and the ability to deliver consistent quality at scale across multiple EU member states.
06Legal & Structural Readiness
Foundational legal readiness and protectability of key assets. Unprotected IP and weak contracts reduce leverage fast.
Legal & Structural Readiness reviews your legal readiness for EU operations. This covers protection through trademarks and patents in EU jurisdictions, corporate entity structure, , compliance frameworks, , and appropriate legal counsel for EU commercial matters.
07Compliance Pathway
A credible path to applicable requirements, not just intent to comply. Compliance is a gating function, not a later improvement.
Compliance Pathway evaluates your readiness to meet EU regulatory requirements and access regulated or public sector markets. This includes industry-specific certifications (medical devices, fintech, etc.), cybersecurity requirements, public procurement eligibility, and understanding of member-state-specific regulations that may apply to your solution.
The framework assesses preparedness and evidence-readiness. It does not provide country-specific legal or tax opinions.
The diagnostic covers the 20 commercial NACE sections (A to T).
Every technical and regulatory term is defined in our glossary.
Decision Principles
Market entry brings several decisions together.
Their sequence shapes the work that follows.
Examine demand before choosing your entry model.
Set priorities before committing resources.
Plan the work needed to establish operations.
A clear plan connects the opportunity with the work ahead.
In advisory engagements, AFT Global builds that plan with you.
Before entering a new market, use these questions to clarify the basis for your decision:
What must be true before we expand?
What evidence supports this move?
What risks are acknowledged and owned?
Who is accountable for the decision?
The Decision Hub offers different levels of assessment. The Entry Check provides an initial reading based on your answers. Essentials tells you whether to go, and on what conditions; the EU Market Entry Pack sets out how to go, in what order, over 12 months.
Use the findings to decide what comes next.
Deepen the assessment when needed.
Discuss implementation in France with AFT Global.
Start with a clearer picture of your project.
Take the free Entry Check, then decide how you want to proceed.
FAQ
Frequently Asked Questions
Methodology, scope, and commercial terms.
Still unsure?
Get in touchThis is a readiness and decision tool, not a legal or incorporation service.