For institutions and SME support programmes
Assess readiness. Target programme support.
AFT Global assesses EU market readiness across SME cohorts and identifies recurring gaps so institutions can direct support where it is most needed.
Under the Institutional Licence, each participating company completes a Baseline Assessment and receives a Decision Pack. The institution receives a Programme Intelligence Report on recurring gaps and programme priorities.
Built for institutions that prepare companies for international growth
Chambers, business councils and professional associations
Assess and prepare member companies before EU market-entry activity, trade missions or business delegations.
Trade and investment promotion agencies supporting SME internationalisation
Structure SME cohorts, prepare companies for trade fairs and pavilions, and coordinate targeted B2B meetings for firms ready to engage.
Embassies and ministries
Design and direct country or sector support programmes around the needs and gaps observed across companies.
Development partners and SME support programmes
Target capacity building and company support where the cohort shows the greatest need.
From firm assessment to cohort intelligence
Decision Pack, for each company
A company-level verdict, priority blockers and evidence roadmap for the next steps.
Programme Intelligence Report, for the institution
Readiness patterns across the cohort, recurring gaps and priorities for programme support.
The Institutional Licence
Every programme starts with an Institutional Licence. The institution defines the cohort and programme context; each company completes a Baseline Assessment within an agreed assessment window.
Institutional Licence
- Cohort size
- From 10 companies. 30+ companies are recommended for a robust cohort reading.
- Focus
- One country, one sector or a mixed strategic cohort.
- Assessment window
- 4–6 weeks for companies to complete the Baseline Assessment.
- Reporting
- Programme Intelligence Report normally delivered 2–3 weeks after the assessment window closes.
- Licence term
- 12 months from the agreed launch date.
- Delivery
- Fully online.
Scope, reporting format, confidentiality and pricing are agreed before launch.
Build your programme
Additional components are selected when the programme is designed or after the results show where intervention is most useful.
- Initial Reading The Institutional Licence establishes the starting point for each company and the cohort as a whole.
- Executive Debrief A 90-minute senior discussion of the findings, programme priorities and next decisions.
- Capability Building Sessions Online sessions focused on the gaps shown across the cohort, not generic training.
- Strategic Advisory and Office Hours Targeted support for selected companies and, where useful, the programme team.
- Programme Impact Assessment A second reading after an implementation period to show what has moved and what still requires attention.
Where useful, an integration roadmap aligns the cohort findings with the services the institution already provides.
Tailored programme delivery
Where relevant, AFT Global supports the delivery of institution-led market-entry programmes in France.
This may include company preparation, buyer and partner targeting, B2B meeting coordination during trade missions, trade fairs or pavilion programmes, stakeholder mobilisation, on-site coordination and follow-up.
Delivery is designed around the institution's objectives, selected companies and existing partners. It follows the readiness of the companies involved.
Methodological standing
The framework measures readiness for EU market entry. It does not predict commercial success, replace legal, tax, regulatory or commercial advice, rank companies publicly, or disclose protected calibration parameters.
The methodology is documented in a public working paper and a dedicated framework explainer.
It supports intake, cohort segmentation, support sequencing, sponsor reporting and cross-cohort comparison.
Working paper
Read the methodology paperFramework
Framework explainer